Our client is looking for a talented Marketing Manager to contribute to the development and execution of marketing plans for all Oil & Gas segments with a focus on prioritizing efforts around strategic growth opportunities. The role will manage a team of Marketing Specialists and require strong leadership and project management skills to lead the development of integrated campaigns and plans that can include activities such as ABM, digital marketing, content creation, CRM, trade shows, advertising, social campaign, enablement and press releases.
The ideal candidate strives to understand the customer journey to create clear support strategies and has oil and gas experience.This is a hybrid role in which candidates must be local to Houston, Texas.Responsibilities: Develop and execute a detailed annual marketing plan to support business plans for all segments within the Oil & Gas Division.
Develop, implement, and oversee omni channel marketing & communications strategy, media & communication plans, timelines, and budgets for this division to deliver on the company's vision, business strategy and values.
Help ideate, build, and execute marketing programs & campaigns that support acquisition, retention and growth objectives.
Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.
Ensure alignment of all strategies, tactical programs, communications, and activities across marketing channels and teams.
Identify targeted audiences and channels. Develop, coordinate, and implement targeted content through external communications channels and materials to position the client as the partner of choice for key industry players and end-customers, encourage partnerships to increase circularity, and establish coherent messaging and brand equity.
Ensure sound communication across appropriate trade media in line with the overall communications strategy to extend the client's visibility.
Support the go-to-market strategy for innovations (products, processes, solutions) by highlighting the unique value proposition and position the client as a solution provider.
Create promotional activities using events, fairs, online campaigns, print media, and other communication vehicles to promote products, services and systems.
Measure, review and evaluate results of activities continually.
Build and manage relationships with key specialized media to secure and grow media coverage online and offline globally.
Position the client as a thought leader with a reputation for delivering real, tangible customer value.
Cooperate closely with the corporate team, utilize internal marketing and communications specialists for specific tasks and act as main global point of contact.
Ensure effective cascade across the organization through close collaboration with the business, international dealerships, and the client's key customers.
Attract, lead, manage and mentor employees in a way that ensures retention, development and superior performance.
Provide support and direction to the broader marketing team through mindful planning, production and execution of marketing programs and collaborations, including but not limited to: establishing strategy and objectives, writing creative briefs, overseeing budgets, managing relationships with internal and external stakeholders including global marketing, product, and sales teams.
Build strong relationship and lead cross-discipline teams to ensure flawless execution of tactics.
Bachelors Degree in Marketing, Communications, Business or similar discipline.
Minimum of seven years’ experience in marketing, preferably in high-velocity B2B environment.
Working knowledge of print, e-communications production, social media strategy and management.
Strong computer and technology skills, must be proficient in Microsoft Office Suite.
Proven experience leading a team of marketing professionals.
Strong project management skills with the ability to deliver on time and on plan.
High level of curiosity and investigative mindset with attention to detail.
Passion for collaboration and ability to work with and align multiple stakeholders.
Ability to communicate information effectively with team members and others in work group, as well as employees in other units, and customers.
Ability to take initiative and drive creative ideas forward.
Ability to thrive and adapt in a high growth, rapidly changing environment.
A sense of urgency balanced with a strong commitment to quality.
The ability to work/lead multiple projects simultaneously and to make sound priority decisions.
Top Candidates Will Also Have: Demonstrate record of accomplishment in the development and execution of marketing communications.
Additional experience in B2B global environment working with complex brands/strategies.
Ability to convert consumer insights and technical information into customer value and innovative marketing programs that deliver.
Oil and Gas industry experience. Contact from a Cella, Inc employee will always come from the domain @cellainc.com and will always provide a phone number where you can contact us. Cella will NEVER present a job offer without a verbal or video interview and we will never ask you to transfer or pay money to get hired or for equipment. If you are skeptical about any email or job offer, please reach out to us directly at AskAnything@cellainc.com**Some sites post salary ranges based on data they gather related to similar job titles within the same area.
Actual salaries may vary based on experience, region [(if remote)], contracted company, unique role expectations, etc.
At Cella, we are committed to ensuring all employees are fairly compensated and take great pride in our ability to offer a total compensation package that supports all facets of employment.
**JobID: 326571KD1#LI-Cella#LI-KD1 Cella is an equal opportunity employer.
All applicants will be considered for employment regardless of their race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, disability status, or any other characteristic protected by federal, state, or local law.
About this company
Cella is an award-winning leader in consulting, staffing and managed solutions for creative, marketing, digital and proposal development teams.
Location/Region: Houston, TX (77064)